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SAP CRM Training (page 2/2)
Day 4: Implement Internet Sales
- Architecture and landscape
- Set up logical system and connection with OLTP R/3 and APO
- Configuration of the CRM Server ? Base Customizing
- Configuration Web Application
- Creating Product catalogs
- Publication of Product Catalog content
- Create Internet User for order processing
- Sales Transactions using ?Internet Sales?
- Web Shop Maintenance
- Client Implementation Case Study - Live Exercise
Implement CRM Marketing
- Opportunity Management
- Activity Management
- Marketing Planning and Campaign Management (Marketing Planner, Product Selection, Partner Functions, Generic Actions, Campaign Execution)
- Marketing Calendar
- Customer Segmentation
- External List Management
- Lead Management
- Marketing Analytics
- Client Implementation Case Study - Live Exercise
SAP Customer Relationship Management:
Software for Enabling Customer Relationship
Management (CRM) Without Compromise
In an environment where many companies have lost sight of the real meaning of customer relationship management (CRM), it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
That's why SAP has introduced "CRM without compromise." We've listened to the needs of our customers - for rapid adoption and user productivity, quick time to value, and seamless, best-practice operations between front- and back-office. You can avoid CRM tradeoffs with applications that are:
- Simple - Drive user uptake and effectiveness with an intuitive, Web-based user interface that's unified across our CRM solutions - delivering deep CRM software capabilities uniquely tailored for business users.
- Flexible - Choose the right CRM solution for the right situation with flexible deployment models that include on-premise, on-demand, and hybrid.
- Comprehensive - Provide an exceptional and consistent customer experience with front-office capabilities for all channels across marketing, sales, and service; embedded analytics; and end-to-end, industry-specific processes - delivered on the proven SAP NetWeaver platform.
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